Focusing on Local SEO in South Carolina

Just how important is local SEO?

Well, that depends. Does your website represent a business whose customers are almost 100% local? If so, then local SEO would yield far greater results than trying to compete globally, especially in a field that has a lot of competition.

Most people that are searching for a service or product would rather be able to shop locally. While the World Wide Web provides an almost limitless supply of just about everything, the amount of local providers certainly narrows. After all, who from Florence, SC wants to contact a landscaper in Florida about mowing their lawn? Right. Nobody.

Here's a quick question, "Would you open a store in Florida and expect residents of the Pee Dee to be your primary customers?" No, you wouldn't. Then why focus primarily on a global web presence when your business is 100% local?

There are vast resources available for local SEO from social media to Google My Business. Sure, analytic research into keywords, meta-tags, traffic, bounce rate, etc. can always help. But, as a local business owner, you should always focus on local clientele. Are locals reviewing your site and services online? Are they going to your social media pages? When searched, does your site appear on Google Maps? Has your company created a profile with Google My Business?

Search Engine Optimization is an ongoing process for the entire life of your business Keeping your site visible globally is one thing. Making sure that locals find you is critical.

Welcome to the Carolina Web Pages Blog

   Carolina Web Pages is a Florence, SC business registered to James D. Bryant. This is the off-site blog set up to act as a landing page for ideas on Search Engine Optimization (SEO) and Website Design. While there may not be as great of a demand for world-wide SEO, the Pee Dee and Low Country area have many, many opportunities that could be demonstrate the need for local SEO.
   Over the next few months, or maybe even years, there will be an influx of information, posts, etc. to which no substantive structure or even direction has been chosen. In other words, this particular blog is going to truly be "flying by the seat of its pants." The only objective is to make sure that everything remains 100% relevant content...period. Content is truly King!!!
   "In the end, nothing beats a steady flow of substantive, original, high quality and relevant content. In every telling of the tale, the tortoise beats the hare no matter how many times the hare takes a shortcut." - Me